HYPEBEAST lacelocks are in. Nobody likes a hypebeast, support the movement and kill the hype! The idea behind our newest universal lacelock was to raise awareness of the dark side of the sneaker community. We wanted to design something that would be unique, appealing, and still voice our opinions on the term that is ruining the sneaker game. The term Hypebeast was coined as an insult, referring to a person who only buys shoes that are popular and cool to stand out. They do not buy shoes to collect them or for the love of the game, leaving a bad taste in most sneaker enthusiast’s mouths. Put the Hypebeast on blast! Voice your sole! Grab your set in black/white or red/white colorways. Stop blending in and start standing out!